Disney announced on Friday a new ad-supported tier for its Disney+ streaming service that will launch in the U.S. later this year.
Disney now joins several of its peers who already have ad-supported tiers, including AT&T’s HBOMax, Paramount+, and Comcast’s Peacock.
The new ad-supported tier will expand internationally in 2023.
Disney did not provide a launch date or price for the new tier.
The company said in a press release that the new offering would be “a building block” in achieving its goal of reaching 230 million to 260 million Disney+ subscribers by 2024.
This story is developing. Check back for updates.
Disclosure: Comcast is the owner of CNBC parent company NBCUniversal.